Insurance brands increase traffic with ratings and reviews

The online insurance space has become increasingly competitive in recent months, especially when it comes to paid search results. This is largely down to Google’s recent AdWords update. Google no longer show ads down the right hand side of desktop search results, making the competition for white space fierce.

Most savvy insurance brands are aware of this update and are turning to Feefo to stand out in search results.

Google AdWords is a Pay Per Click (PPC) platform used by insurance businesses to drive traffic and sales. Due to its popularity, having your advert seen, and more importantly clicked on, has become more competitive and difficult. Difficult, yes. Impossible, no.

This whitepaper will show you how customer reviews and ratings will:
• Enhance your advert.
• Improve click-through rate (CTR).
• Increase quality score.
• Reduce cost per click (CPC).