Brokerage Marketing
18 whitepapers and resources
Brokerage Marketing
Master insurance marketing under Consumer Duty
Consumer Duty has changed the insurance marketing landscape. The bar has been raised for how insurers engage with customers, measure success, and demonstrate value. This guide provides some top tips on how to maximise your marketing effectiveness while staying ahead of regulatory requirements.
The future of PPC for insurance marketers
PPC is evolving for insurance marketers as AI boosts efficiency and ROI. But success depends on data quality, especially in relation to offline call conversions. This guide sheds light on how AI is reshaping PPC for insurance marketers and why call data holds the key to boosting conversions.
Spotlight: Why buildings underinsurance is bad for business
Based on current statistics, the insurance industry has some way to go in tackling buildings underinsurance. This content highlights the perils of buildings underinsurance any why brokers that make a concerted effort to address this issue can demonstrate value to clients and drive increased loyalty.
The challenges and opportunities in the UK insurance brokerage market
The UK’s insurance brokerage market has traditionally held a prominent position within Europe. However, the challenge of dealing with global insurers has led to consolidation becoming the driving theme in the market. This article unpacks how the UK can keep its prominent standing in Europe.
How brokers can boost organic customer acquisition through lead generation
From specialist commercial players to mass market personal lines, lead generation has been part of the broker sales armoury for years. But with a greater focus on digital channels and data, this article explores how the practice is evolving.
In-depth: How can brokers maximise marketing impact without breaking the bank?
In a hard market, better marketing can help insurance brokers differentiate themselves, demonstrate value and drive growth. Featuring links to three articles, this in-depth focuses on how busy brokers can deliver great marketing without taking up too much time or money.
Positive results in a difficult year
In this video, ARAG's Managing Director, Tony Buss, talks about some of the specific challenges that the company had to overcome in 2020 and how the business still managed to grow and earn a profit, despite them.
Why does being a digital broker matter to your business?
Designed for brokers, this infographic looks at the five reasons why investing in digital technology drives significant business value and enhances a broker’s ability to meet the needs of today’s insurance customer.
A broker's guide to the legal and regulatory aspects of marketing
Designed for brokers, this guide discusses the legal aspects of marketing. The guide highlights some of the key legislation, potential reputational risks for businesses and considerations for social media management.
Broker Apprentice 2017 - Episode four: The real estate marketing presentations
In their first individual task the six hopefuls have to pitch to Axa’s Ryan Birbeck and Alasdair Stewart. Their challenge is to persuade the Axa experts to back their marketing campaign for the insurer’s real estate offering.