Brokerage Marketing
31 whitepapers and resources
Brokerage Marketing
A broker's guide to the legal and regulatory aspects of marketing
Designed for brokers, this guide discusses the legal aspects of marketing. The guide highlights some of the key legislation, potential reputational risks for businesses and considerations for social media management.
Broker Apprentice 2017 - Episode four: The real estate marketing presentations
In their first individual task the six hopefuls have to pitch to Axa’s Ryan Birbeck and Alasdair Stewart. Their challenge is to persuade the Axa experts to back their marketing campaign for the insurer’s real estate offering.
Video: 24/7 legal helpline service for ARAG policyholders
In this video, Karen Archer, MD of ARAG's independent legal advice partner Law Express, talks about the exclusive relationship with ARAG and the quality of the service they deliver to our policyholders.
Seven simple tips to help maximise your company LinkedIn profile
Is your firm embracing the digital age? Following our findings that 22% of brokers have started to use LinkedIn for the first time in 2017; we’re looking at how to maximise the strength of your company LinkedIn page. Download this guide to find out how you can maximise your company Linkedin profile.
SME Market Barometer - Opportunities for brokers
Designed for insurance brokers, this Market Barometer examines the attitudes of SMEs towards growth and a range of business issues, with a particular focus on legal issues.
Brokers - are you clicking with your customers?
Ecclesiastical recently commissioned research company, FWD, to get the views of 250 UK brokers about their contact with customers. This infographic sheds light on how brokers connect with their customers, how often they speak to customers and what the barriers are to engaging further with customers.
The rise of wearable tech and the underinsured
In our generation of fitness fanatics with access to increasingly expensive portable technology, have your clients accounted for the true value of their property? Download this article to find out how you can ensure that your clients have appropriate coverage.
What are free helplines really worth?
By providing value-added services to customers, brokers can offer valuable guidance and support at no extra cost, whilst improving business retention. This guide explains how brokers can demonstrate the worth of value-added services to small and medium-sized businesses.
Video: Future proofing broking
Insurance Age and Zurich Insurance sat down with brokers both experienced professionals and those at the beginning of their careers to ask, what the future holds for the sector.
Future of broking: Articulating the value of a broker
Insurance Age, in association with Zurich, held a series of events with senior brokers to encourage open discussions and some fresh thinking around how broking firms can best articulate their value to customers. This whitepaper reveals the conclusions and insights gained from the events.