From specialist commercial players to mass market personal lines, lead generation has been part of the broker sales armoury for years. But with a greater focus on digital channels and data, this article explores how the practice is evolving.
In a hard market, better marketing can help insurance brokers differentiate themselves, demonstrate value and drive growth. Featuring links to three articles, this in-depth focuses on how busy brokers can deliver great marketing without taking up too much time or money.
In this video, ARAG's Managing Director, Tony Buss, talks about some of the specific challenges that the company had to overcome in 2020 and how the business still managed to grow and earn a profit, despite them.
Designed for brokers, this infographic looks at the five reasons why investing in digital technology drives significant business value and enhances a broker’s ability to meet the needs of today’s insurance customer.
Designed for brokers, this guide discusses the legal aspects of marketing. The guide highlights some of the key legislation, potential reputational risks for businesses and considerations for social media management.
In their first individual task the six hopefuls have to pitch to Axa’s Ryan Birbeck and Alasdair Stewart. Their challenge is to persuade the Axa experts to back their marketing campaign for the insurer’s real estate offering.
In this video, Karen Archer, MD of ARAG's independent legal advice partner Law Express, talks about the exclusive relationship with ARAG and the quality of the service they deliver to our policyholders.
Is your firm embracing the digital age? Following our findings that 22% of brokers have started to use LinkedIn for the first time in 2017; we’re looking at how to maximise the strength of your company LinkedIn page. Download this guide to find out how you can maximise your company Linkedin profile.
Designed for insurance brokers, this Market Barometer examines the attitudes of SMEs towards growth and a range of business issues, with a particular focus on legal issues.
Ecclesiastical recently commissioned research company, FWD, to get the views of 250 UK brokers about their contact with customers. This infographic sheds light on how brokers connect with their customers, how often they speak to customers and what the barriers are to engaging further with customers.