Networks and Communications
24 whitepapers and resources
Networks and Communications
Creating a network for the digital insurer: How insurers can achieve agility, efficiency and control within the network
The pace of digital disruption is putting tremendous pressure on many insurers' core networks. This whitepaper looks at strategies for insurers, exploring how the network needs to evolve to drive operational effectiveness, enable business change and support the needs of the digital insurer.
Leading from the front: CEO perspectives on business transformation in the digital age
BT commissioned the Economist Intelligence Unit to ask 400 CEOs globally how they are rising to the challenge of digital transformation. This report provides insights into what digital transformation means for leaders of multinational companies, key opportunities and obstacles to overcome.
The customer dance: When to lead, when to follow - Investigating the level of engagement customers want with today's brands
We're no longer in a world where businesses dictate and consumers listen. Traditionally mass communication outlets served as the primary branding platforms for businesses. To truly differentiate, more brands are incorporating the customer experience into their branding efforts, especially online.
Social media: Contrasting the marketing and consumer perspectives
It is clear marketers firmly believe in the potential of social media as an effective new channel to reach their customers and prospects. But do consumers’ attitudes and responsiveness to social media marketing match marketers’ sizeable investment in and high expectations of these channels?
Generali case study: Project Xcalibur
In 2009, Generali UK embarked on a transformation of its systems. The mission: to dramatically enhance its operational effectiveness. This case study looks at project Xcalibur, the data challenges, the project's application and the effects upon mission critical technology, data analysis and synergy.
The role of trust in consumer relationships
New digital communications now allow multi-channel CRM, causing higher customer expectations, yet several indices put insurance organisations at the foot of the trust 'league table'. This discussion paper investigates the role of trust in consumer relationships with 'service-rich' organisations.
Improve data to support heightened ROI
Data is one of an organisation’s most powerful assets, with the perceived value of a company's data estimated at 37-40% of its total value. This briefing will provide you with a clear picture on where money is being spent, where you can make potential cost savings and improve business efficiency.
Data quality strategy - a guide: helping you to build a contact data management strategy
This guide has been devised to help you build a data quality strategy to govern the management of contact information across your organisation. The guide provides guidance on selecting and implementing an effective data strategy and includes appendices to help you build a case for your strategy.
Best practices to ensure high quality data from your web forms
Everywhere we look on the Internet, there are forms which seem determined not to let the correct information through and to prevent a prospect from becoming your customer. This best practice guide outlines steps businesses can take to make web forms user friendly and gain a competitive advantage.
Lean six Sigma techniques for high quality contact data management
Getting your customer data right is key and it is the gateway to delivering value. This article provides practical advice for any company looking to eliminate waste by improving the quality of their data. To achieve this we discuss several techniques that stem from Lean Six Sigma.