Case study: LV= brings transparency back to finance

If your company vision is to be Britain’s best loved insurer, what can you do to help reach the goal?

If you’re LV=, you start your mission by taking the time to make sure your customers’ voices are heard. It might seem obvious, but in a digitally infant financial services sector, LV=’s innovative approach has won it the trust of its customers – and some great results.

Recognising that online consumer opinions are the third most trusted form of advertising, ahead of all paid media advertising, LV= decided that adding independent customer reviews to its website would show a confidence in its products and increase transparency. Download this case study to find out more.