UK trend watch: Artificial intelligence will drive more relevant motor insurance

Using artificial intelligence to make more personal connections with customers may sound counterintuitive at first – but the world’s most forward-thinking technology companies are achieving exactly that by harnessing AI to create emotional connections with their customers at a massive scale.

In this blog, Scott Field, Head of Analytics and AI at Duck Creek Technologies, reports on the pioneer UK motor insurer using advanced technology to provide fairer premiums and better customer experiences for drivers.