Leading-class digital insurance offerings are achieved by those who focus their entire platform - their philosophies, ethos, business model, people, culture, processes, and technologies - on the delivery of value to their customers through digital services and compelling experiences.
What does leading-class digital insurance look like today and how can insurance companies improve their digital experiences and customer engagement? We explored these questions through structured interviews with five senior insurance executives who are each responsible for innovation and digital experience at their organisations. The interviews and related analysis generated the case studies that form the backbone and narrative of this report.
The case studies reveal that leading‑class digital insurance offerings are achieved by those who focus their entire platform on the delivery of value enabled through digital services and compelling experiences.
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• Greenfield digital insurance platforms.
• Heritage adaption.
• The digital transformation wheel.
• Key themes evident from the participants’ digital journeys.