As digital tools become more available, the insurance industry wants to use these to offer a compelling customer experience. Personalisation has transcended into ‘hyper-personalisation’. Swollen with fresh investments, insurtechs have targeted niche markets, using digital propositions to woo customers.
With personalisation reportedly “witnessing an upgrade”, industry figures gathered at a Post roundtable, in association with EXL, to discuss how this can translate into the wider market.
Download this editorial write-up for a summary of the discussion and the key issues raised.