Blog: Getting over the back office blockade to maximise the omnichannel opportunity

The global health crisis caused by Covid-19 has radically been overhauling our habits and ways of interacting with each other and with businesses, putting an even greater focus on the digital preparedness of the insurance sector.

Compared to other customer-facing industries, the insurance sector has been a little slower to respond to the increasing customer demand for a friendly, engaging multichannel and responsive user experience.

Customer expectations are changing, because people are being influenced by freely available digital tools; accessing data easily and immediately through tools such as ‘Google-like’ searches for example.

In this blog, Giuliano Altamura, financial services business unit manager at Fincons Group highlights why insurers only have a short window of opportunity in the omnichannel world.