Case study: How Aviva optimises its marketing campaigns with SAP Predictive Analytics

Aviva is the United Kingdom's largest insurer and one of Europe's leading providers of life and general insurance and asset management services. Committed to building sustainable businesses and supporting a stronger society, Aviva uses predictive analytics to target the right customers with the right offers at the right time. To achieve its ambitious goals in predictive analytics, Aviva realised that it needed a best-in-class solution that would equip it with significantly better modeling automation and allow new models to be created faster.

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