Most new cars in the UK come fitted with Advanced Driver Assistance Systems (ADAS). But do consumers really know what they are buying, what these features do or if they are even activated? Several research studies suggest not and there is a grey area today around risk in the human-to-machine interface, the part where a vehicle can suddenly hand back control to the driver.
Insurance providers could help solve this problem through access to vehicle build data at point-of-quote. Confirming ADAS features to the customer at quote – down to the level of the individual vehicle identification number or VIN – could do more than enlighten the customer, it could also positively impact driver safety.
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