The truth about customer experience

The four essentials of the customer experience

The truth about the customer experience is that touchpoints used to be critical in determining a customer’s satisfaction. However, there are more touchpoints and complexities than ever before. The smartest companies are focusing on not only touchpoints, but everything else in-between, providing their customers with a complete end-to-end experience.

Download this whitepaper and learn the truth about the customer experience.

Topics covered:
• Identifying the journeys in which you need to excel.
• Understanding how you are currently performing in each.
• Redesigning the experience and engaging the front line.
• Instituting cultural change and continuous improvement to sustain the initiatives at scale.