The Internet of Things (IoT) extends digital customer experience to physical customer experience and customer journeys for ultimate brand distinction. This TDWI Checklist Report outlines six best practices for data professionals and practitioners when using IoT to improve customer experience (CX).
The report discusses:
• How to identify IoT apps in the enterprise today and champion IoT activity.
• Escalating expectations to deliver differentiated customer experiences and optimised journeys.
• The significance of IoT data and analytics capabilities to CX.
• Why IoT combined with advanced analytics and AI greatly improves CX.
• Major steps on the journey to improving CX.