In-depth - cyber: The future of cyber in personal lines

Cyber insurance is becoming an established part of commercial clients’ armoury but it’s yet to make a significant mark in the personal lines space. However, with individuals facing some serious cyber risks, it could be time to develop this market.

Most of us use the internet every day and our relationship with the online world is set to grow even deeper as connected devices become standard in the home.

Research by Aviva found that the average UK home has 10.3 internet-enabled devices such as computers, smart TVs and security cameras, up 26% on 2017. As our love for these devices increases, so does the risk.

This article focuses on how brokers can reach the untapped personal lines cyber market.

Topics covered:
• Connected crime.
• Cover availability.
• Cyber conundrum.
• Household risk.