Every insurance stakeholder has different needs and expectations — consumers, claims adjusters, agents, and underwriters — so how and where they receive information varies. Meeting these diverse needs requires a level of personalisation that’s adaptable, fast, and always up to date.
A McKinsey & Company report states that “personalisation is the future of insurance marketing.” This same report defines personalised insurance as reaching customers with targeted messaging, offers, and pricing at just the right time. The key to creating communication and products that are tailored to individual preferences and behaviour is data.
This blog focuses on the increasing importance of personalised insurance, the benefits of personalised insurance and how to develop a personalised insurance offering.