The role of fitness in preventative healthcare

NHS challenges, long waits, staff shortages, and record-low satisfaction are driving growing demand for private care, now valued at £6.7B. With employer-backed PMI usage at a 30-year high, insurers are uniquely positioned to lead the shift toward prevention and personal empowerment.

This article examines how insurers can play a pivotal role in reducing health claims by up to 33% and unlock £320 billion in GDP over the next two decades.