The ability to adapt to customer needs whenever they change relies on a customer-centric approach. Many organisations claim to be focused on their customers, but a quick look at how they operate their customer service tells another story. The truth is that many organisations, in their attempt to become more customer-centric, have actually become channel-centric.
Don’t just talk about putting customers first. Ditch your channel-centric approach and start automating journeys from start to finish.
Read our white paper to learn how to:
• Build & automate customer-centric journeys.
• Activate all channels in a channel-less way.
• Add intelligence & value for better customer service.