What does business planning mean in your organization? For many people, the annual business planning cycle can be the equivalent of getting a root canal – a dreaded ordeal. However, for others, like XL Catlin’s Gary Kaplan, developing the annual plan for the North America Construction business unit represents a strategic opportunity to set goals, build alignment and set priorities based on what matters most to customers.
Business planning has lots of moving parts, volumes of data to analyse, and an operating environment with market conditions that constantly change. So, what’s the best approach?
In this article, Gary Kaplan shares his top tips.