The product playbook: Guidelines for defining, planning and making the insurance products of tomorrow

This instalment in our Solving for Tomorrow series is a vendor-agnostic guide intended to help property & casualty carriers prepare for a marketplace in which innovative, customer-focused product design – and the speed at which those new products go to market - will define success for the leaders who plan accordingly today.

In this guide, you will learn:
• Why the old model of product development has reached the end of its utility.
• How to implement key relationships and remove internal roadblocks.
• New ways of examining customer experiences to mine for opportunity.