Preventing brand damage

A 7 point plan to control reputational risk

In a recent survey, risk professionals rated damage to corporate reputation as their number one risk. Yet only a third were confident that they could manage it.

As the recent Alton Towers rollercoaster crash showed, bad news travels very fast. Video footage, pictures and comments were shared globally within a matter of seconds. Companies have little or no opportunity to react, unless they have a plan in place. So what steps can a risk manager take? This article outlines a seven point plan to control reputational risks.