What are free helplines really worth?

As a broker, providing genuine value for your customers is about more than just finding the right cover at the right price. It is also about understanding their business challenges.

One way to achieve this is to help your customers access useful and relevant value-added services, such as risk management helplines.

This guide explains how brokers can demonstrate the worth of value-added services to small and medium-sized businesses.

Topics covered:
• What are value-added services worth?
• Virtual consulting for SMEs.
• Managing online reputational risks.
• Cyber protection.