The Undercover Insurer episode two: Be Wiser gets a visit from Zurich’s Trudi Archer

Zurich's head of customer service UK personal lines insurance, Trudi Archer, has gone undercover to quiz the staff of Be Wiser.

Only the broker's chairman, Mark Bower-Dyke, knew the real purpose of her visit as she posed as an independent consultant shooting a corporate video.

Be Wiser has grown to over 500 employees with over 150,000 clients since its launch in 2007. In her investigation Ms Archer quizzed a selection of staff about their interaction with insurers. What could providers be doing better to work with brokers?

In her series of interviews she also looked into how it puts customers at the centre of their business interactions.

Watch the video to see who will triumph and win the prize of an ipad when Ms Archer's true job role is revealed. Can you guess the victor?