The next generations and insurance: Understanding buying behaviours and preferences of younger adults

The face of the insurance customer is changing.

As previous generations retire and move to a life stage in which they consume fewer products and services, younger Millennial and Gen Z adults between the ages of 18 and 38 are becoming more relevant to the insurance industry in terms of size and spending power.

To find out more about these key insurance audience groups, Applied partnered with ORC International to conduct a survey on what Millennials and Gen Z adults are looking for in their insurance providers.

Read this report for insight into the insurance buying behaviours and preferences of these two generations.

Topics covered:
• Key findings.
• Types of insurance held by young adults.
• Purchase influencers.
• Purchase channels.
• Communication channels.
• Insurance features.
• Five ways to attract Millennials and Gen Z customers.