Expertise in Action: Future of broking - Looking to the future

In the UK we have one of the most competitive personal lines markets in the world and, over the years, it has often been debated whether or not independent brokers will continue to compete for this increasingly commoditised business or focus on the typically higher premiums earned from commercial customers.

Customers have easy access to a very wide selection of providers through price comparison websites, so what are the opportunities for independent brokers - and why does it matter that they continue to succeed in personal lines?