In the world that George Orwell created in his novel 1984, every word and action is recorded and filmed by a tyrannical government led by Big Brother. The material is then used to indict rebellious citizens. In the fictional nation of Oceania, where 1984 is set, privacy has no place: "If you want to keep a secret, you must also hide it from yourself."
In the real world, we are far from the kind of personal infringement suffered in 1984, but individual privacy is increasingly at risk. Facebook profiles, Google searches and Amazon purchases can be mined for information with ever more sophisticated tools that help create incredibly detailed pictures of individual users.
Produced by the Economic Intelligence Unit and sponsored by Beazley, Privacy uncovered examines the complex relationship that consumers have with their personal data. The research conducted for the report discovers that while consumers have become more liberal in sharing data, they remain concerned and feel in the dark about how they will be used and by whom. This has significant implications for how businesses collect and use consumer data.
Download this report to find out more.