Very few of us buy anything online without a little help from our friends. Whether the conversation is with friends we already know (on Facebook or Twitter) or like-minded people who have shared their experiences by posting their product reviews, ecommerce has become social - and there's no going back.
Despite the early fears of online marketers, the marketing community has experienced the power of reviews, and, managed the right way, it's nothing but good news.
Today, the question retailers and brands are asking is not "should we have reviews on our websites?" The question is "how do we get more reviews (and more trustworthy reviews) for more of our range, and how do we squeeze the maximum benefit from this important content?
Download this whitepaper to find out more.