It's easy for tech-savvy executives to get excited about Big Data and advanced analytics these days. Newly available tools allow companies to do things they couldn't do before, like recommending specific products to online buyers or mining workers' compensation claims data to recommend better treatment options for injured employees. But whiz-bang capabilities don't create real value unless an organisation incorporates these new techniques into its day-to-day operations.
What does that mean in practice? The best way to understand any company's operations is to view them as a series of decisions.
This whitepaper focuses on how to create value through advanced analytics.