Spotlight big data: Why insurers must embrace the wider use of data

With brand loyalty at an all-time low and new business acquisition costs remaining high, insurers are being forced to change strategies and look to gain more in-depth knowledge of their customer base and prospects, not only to get their pricing right but also to understand how else they can better retain profitable customers.

This article highlights why insurers must embrace the wider use of data in order to interact with customers or risk being left behind.