The science of winning in financial services

Two of the major strategic themes the financial services industry is facing today are the continued regulatory scrutiny and changes across their businesses and disruptive changes to technology that open up exciting opportunities but also present competitive threats.

These themes are having a profound impact on the industry's business models, how companies interact with their customers and their ability to achieve previous levels of return on equity.

Given this backdrop, we were keen to commission research into how this was impacting the way financial services institutions are looking at their data and analytics capabilities and whether the industry is investing in these capabilities to win in the marketplace.

This report shows the results of confidential survey data across banking, capital markets, insurance and wealth and asset management. These results have been supplemented by interviews with senior individuals across the Americas and Europe who give their insights on the role that data and analytics are now playing in their businesses.