Distribution strategies in insurance: Understanding the customer view

Insurers are, by their very nature, cautious. As a result, they will often focus more on the risks of new developments as much as the potential opportunities.

The evolution of the insurance sales process however, and the widespread adoption of digital channels in every walk of life, has made insurers sit up and take note. Most now realise that they must interact with their customers - at least to some extent - whenever, however and through whichever channel their customer desires.

This research report provides insights into insurance consumers' expectations and gauges how well insurers currently measure up.