Customer experience and loyalty report

Why is the customer experience crucial to loyalty? Has it reframed the way businesses should think about loyalty and retention?

This report delves into current trends and changes in customer experience, and outlines why brands should be embracing the move towards greater customer empowerment rather than being wary of it.

Topics covered:

• Customers are setting the business agenda.

• Getting personal with offers you can't refuse.

• How to build a loyal fanbase.