How to acquire and retain the right insurance customers in a post Covid-19 world

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To tackle the economic impact of the pandemic, motor insurers need to optimise customer experience to achieve higher retentions while at the same time maintaining profitability.

This article provides a step-by-step guide for motor insurers to evolve their business models in order to maintain growth in spite of Covid-19 by focusing on:

• New data sources.
• Adopting new approaches to customer segmentation.
• Devising corresponding pricing strategies for the new customer segments.