Success with content marketing campaigns: Nine rules for effective sales follow up

Is the insurance industry doing enough to use content marketing as a way to demonstrate thought leadership and create effective sales leads? This whitepaper highlights three success factors for content based lead generation and nine rules for effective sales follow up.

Topics covered:
• Maximising ROI on lead generation marketing.
• The importance of good content.
• Good relationships between marketing and sales.
• Top tips for successfully following up on leads.