Generation Rent UK survey: Attitudes towards protecting their property and the realities of insurance

As Generation Rent aligns with the much researched Millennials, there is a perception that this group is less concerned about using traditional financial service products like insurance.

The importance of the internet and new technologies for this cohort cannot be underestimated. Those who have grown up with Amazon, Facebook, Google, Instagram and Snapchat take speed and convenience for granted. They will expect that insurance products and services are delivered in the same way.

This report sheds light on the attitudes of 1,000 members of Generation Rent towards protecting their property, and towards the business and realities of insurance.

Topics covered:
• Attitudes towards insurance and possessions.
• Responsibilities of tenants and landlords.
• Perceptions of insurers.
• What should insurers do about Generation Rent?