Everyone knows that data and analytics are king in the insurance industry when it comes to evaluating everything from risk profiles and customer churn to marketing tactics and new product rollouts. But just as important as those metrics is how insurers measure agents’ job performance.
Easily accessible key performance indicators (KPIs) like policies sold or renewed are helpful, but they don’t paint the whole picture of how well an agent is doing. Even more important, those data points don’t effectively illustrate an organization’s top performers who should be rewarded, leaving them at risk of being poached by other companies.
To help insurance companies gain a holistic view of their agents, this blog highlights the top five insurance KPIs to use to track their performance.