Insurainsight 360 SME Insurance research project

SMEs are often described as the life blood of the UK economy. But what do these business owners and their insurance providers really think about the products and services they receive and offer? And how do both think these could be improved?

These were among the key business critical questions that Post looked to discover the answer to as part of a new initiative in partnership with Dice Matrix Consulting and Cohesion Marketing that sought to gather 360 degree feedback and insight from customers and insurance workers.

More than 200 insurers, brokers and business owners took part in the Insurainsight 360 SME Insurance research project. In this article, Matrix Consulting CEO and founder Susannah Schofield OBE and Cohesion Marketing managing director Paul Bailes outline some of the top level findings.