The decision making process for consumers purchasing a new insurance policy

Consumers have identified that purchasing a new insurance policy requires a series of decisions. These decisions are led by an investigation into options available and an assessment against their needs. Through a process of consulting with influencers and reading policy details, they narrow selection down to a preferred supplier and policy.

This process has a series of pain points involving gathering consistent information, understanding policy inclusions and identifying options that cover their assets appropriately.

This whitepaper sheds light on the decision making process insurance buyers go through when purchasing a new policy and the factors influencing their purchasing decision.

Topics covered:
• Three key stages of the decision making process.
• Pain points.
• Actions and outcomes.
• Emotions, influencers and thoughts.
• Communication channels and customer touchpoints.
• Ensuring a smooth journey for potential customers.