Insurers need to engage, impress and innovate to stay relevant. Customer journeys are a tool that they can use to rethink and redesign - and achieve better business results. Here are the key takeaways from our webinar on Digital Insurance featuring Oliwia Berdak of Forrester Research.
• Why should insurers engage more with their customers?
• What are the key characteristics of successful insurance products?
• Digital disruption.
• The concept of a customer journey and why it is so useful for insurers.
• What technologies and methodologies are most helpful for insurers to support customer-centric innovation?