There are few sectors that could benefit as much from having a single customer view than insurance. Far too often, policies are sold on a case-by-case basis, with little or no prior knowledge of an individual’s needs, other than those supplied at point of quote.
Certainly, there are a growing number of insurance practitioners along with data specialists who believe this is a massive missed opportunity. But, what are the barriers that prevent achieving and benefiting from having a SCV?
To discover attitudes and intentions, Post in association with MarkLogic held a roundtable event attended by a range of insurance providers, including large personal and commercial lines insurers and brokers and niche operators.
Download this content for a summary of the discussion and the key points raised.