How can the insurance industry maximise marketing spend in a capital constrained era?

The role of an insurance marketing professional in 2017 is not an easy one. Whether targeting consumers or business to business, the pressures to win and retain clients are increasingly challenging. Many personal and business customers see little differentiation between insurers or their products, and buy solely on price, so the pressure is on the marketeers to convince them otherwise.

With the industry seeking to find out just how a single view of the customer can be achieved, Post, in association with Visionware, brought together specialists in a roundtable to discuss how digital is driving business.