In depth: Connected home

Insurers are struggling with an identity crisis when it comes to connected homes. Companies are asking where does the industry sit, and should it even play at all, in a burgeoning sector that bears little resemblance to previous tech trends embraced by the industry like telematics.

The sector is an increasingly crowded market, with competitors from telecoms companies to gas and electricity firms. High street retailers like John Lewis and Dixons Carphone, which includes subsidiaries Currys and Carphone Warehouse, are among those making moves in the market.

This article studies whether insurers are behind the curve on connected houses and whether they’re equipped to seize the tangible opportunities available.