California Privacy Laws: GDPR-style consumer data protection comes home

When Europe’s Global Data Protection Regulation (GDPR) took effect in May 2018, industries everywhere were put on notice regarding the collection, storage, and use of consumer personally identifiable information. The law, which gives consumers broad powers in how companies can or cannot use their data, applies not just to those business entities in Europe, but to any company anywhere in the world, doing business in Europe.

That same type of consumer control has just reached the shores of the United States. Thanks to the California Consumer Privacy Act of 2018 (CCPA), signed into law on June 28, 2018, California consumers now have a very similar level of control over their personal data.

This article highlights how CCPA is poised to impact every industry and reshape what businesses can do with consumer data.

Topics covered:
• Scope of companies required to comply with CCPA.
• Key consumer protections provisions.
• Additional responsibilities and penalties companies face.
• Some management steps your company should be taking.