Then and now: Twenty years of evolution in the broking sector

Twenty years ago The Insurance Market Consultancy Group conducted three annual surveys into brokers’ strategy and marketing for Insurance Age. IMCG have just repeated the survey and this supplement compares two very different landscapes which provide a unique insight into how the market has progressed and what the future might hold.

Based on extensive, in-depth interviews with brokers and network leaders, the supplement sheds light on the drive towards greater professionalism within the broking sector, distinct claims management improvements as well as profound rationalisation and consolidation that the UK broker market has undergone since the late 90s.

Topics covered:
• Broker optimism – Late 1990s vs 2016.
• Changes in broker strategy – More industry sector focus.
• Shift towards e-marketing.
• The evolution of customer needs.
• The changing face of broking.
• Growing complexity of claims.