Strategy
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Strategy
Five key drivers shaping the insurance industry in 2025
The insurance industry is undergoing significant transformation in 2025, shaped by rapid technological innovations, shifting customer expectations, and increasingly complex risks. This content sheds light on five critical focus areas which many insurers are prioritising in order to thrive.
The future of PPC for insurance marketers
PPC is evolving for insurance marketers as AI boosts efficiency and ROI. But success depends on data quality, especially in relation to offline call conversions. This guide sheds light on how AI is reshaping PPC for insurance marketers and why call data holds the key to boosting conversions.
Women working in insurance earn 20% less than men
Insurance Post approached some of the biggest providers operating in the UK to get a snapshot of whether women workers are finally earning as much as their male counterparts and whether pay is equal in the insurance industry regardless of ethnicity. Read this article to find out more.
Weathering the cost of living crisis through insurance
With the increased cost of living a constant fixture of today’s news cycle, concerns abound about a possible looming recession. This podcast explores how tailored insurance policies to guarantee financial security can provide long-term peace of mind for consumers of all income levels.
Webinar: Unlocking the small business opportunity
The SME insurance market is moving online and digital first. What’s the next move for insurers to stay competitive? Watch this webinar to find out how insurers can exceed SME customer expectations, personalise at scale and succeed in a crowded market.
Barriers remain for neurodivergent people in insurance
This article explores how despite the progress in recent years, the insurance industry still has work to do to understand what neurodiverse people have to offer and the accommodations they need to thrive in the workplace.
Davies’s Blunt argues if you can see it, you can be it
This article looks at how school outreach programmes are attracting diverse talent into the insurance sector but, to create an inclusive culture, the make-up of the highest levels within all insurance organisations needs to change.
Reflections from Insurtech Insights: AI dominates the conversation
If there was one dominant theme at Insurtech Insights, it was AI. AI has the potential to reshape insurance… but only if it’s implemented with clear, practical use cases. Stephen Richardson, regional sales manager, UKI & Benelux at Sapiens shares his reflections from Insurtech Insights.
How to axe insurance’s Old Boys’ Club
This article examines the insurance industry’s efforts to dismantle its Old Boys’ Club culture, highlighting initiatives to promote diversity in recruitment, while exploring the challenges that remain in creating a truly inclusive environment for all professionals.
Achieving truly intelligent automation: Key takeaways from Insurance Innovators Nordics
At the recent Insurance Innovators event in Copenhagen, industry experts got together to talk about how automation is shaking up workflows, making processes smoother, and improving customer experience. This blog provides some key takeaways from the event.