Strategy
1178 whitepapers and resources
Strategy
Success with content marketing campaigns: Nine rules for effective sales follow up
Is the insurance industry doing enough to use content marketing as a way to demonstrate thought leadership and create effective sales leads? This whitepaper highlights three success factors for content based lead generation and top tips for successful selling.
Marine cargo: Sailing towards a brighter future
Marine cargo is a niche area but one where the right brokers can truly succeed. But how has the sector developed and what changes are in store in future? Download this article to find out more.
A strategic approach to customer engagement optimisation
This whitepaper takes a closer look at how customer engagement solutions can help you achieve better outcomes with less effort.
Roundtable digitalisation: Have insurers got their IT priorities back to front?
Have insurers mistakenly prioritised digitalisation to the detriment of improving back office processes, with potential consequences in terms of regulatory compliance, productivity and customer service? This article provides a summary of Post’s recent roundtable discussion.
Bad reviews are good for business: Harnessing the power of negative reviews
Bad reviews can help your business – it runs counter to every marketer’s instinct. This whitepaper will show you the benefits bad reviews can bring, and how to deal with negative feedback to transform criticism into extra sales.
P&C claims in the digital era: Managing digital content and processes
This whitepaper sheds light on how leading P&C insurers are moving beyond the claims transaction and leveraging advanced technologies to create a new digital claims environment. The paper highlights the opportunities available for insurers to improve performance and enhance the customer experience.
Roundtable: The future of the insurance industry
One of the big challenges the insurance industry faces is adapting to the increasing use of technology. Post recently gathered a group of Chartered Insurance Institute young generation members and asked them to present their ideas of what the customer focused insurer of the future might look like.
Insurance and customer communications management: Give consumers what they want
This paper explores the significant shift in consumer communication expectations, the traditional hurdles that insurers face and how these can be overcome with a broad CCM vision based on practical, achievable business goals.
Keeping pace with the modern customer
Enlightened customers demand ease, speed and consistency no matter how they choose to connect with companies. This whitepaper focuses on why businesses need to embrace the speed and agility of today’s consumer or risk alienating their most critical stakeholders.
Expertise from A-Z: Taking stock of the year so far
Six months into 2016, what have been the highs and lows for the insurance industry – and what does the rest of the year have in store? Download this article to find out more.