Strategy
1178 whitepapers and resources
Strategy
The future of commercial insurance broking
This report analyses the present state of the UK's SME commercial insurance broking market and looks forward ten years to how the market, and those working within it, will need to adapt and change to be both relevant and successful in 2027.
Capturing hearts, minds and market share: How connected insurers are improving customer retention
How can insurers keep – and hopefully even expand – diverse customer sets? What factors drive retention and loyalty? This report sheds light on customers' relationships with insurers, what they perceive as valuable and in what ways they would like to interact and obtain new services going forward.
Understanding customers and risk: Your cognitive future in the insurance industry
For insurance, cognitive computing has indeed arrived, and its potential to transform the industry is enormous. Already, cognitive systems are driving customer engagement through virtual digital agents and improving decisions for underwriters. This report highlights the implications for insurers.
Cloud computing for insurance
The cloud represents enormous opportunities for change in the insurance industry as organisations strive to accelerate business transformation, reduce costs and gain access to new markets. This whitepaper sheds light on how insurers are already reaping the benefits of cloud computing.
Video: Aviva, AIG, XL Catlin and Zurich discuss importance of brand within insurer marketing strategies
Insurers are becoming more sophisticated in their quest to deliver ‘brand value' given the growing number of marketing channels available to deliver their messages. This was one of the conclusions drawn from this latest docu-video produced by Insurance Post in association with Lamb Brand Formula.
Rethinking insurance: How cognitive computing enhances engagement and efficiency
To better understand how the insurance industry can harness the power of cognitive technologies, IBM engaged over 1,500 executives worldwide for its Cognitive Insurance Survey. This report provides an in-depth analysis of that research and highlights how insurers can gain a competitive advantage.
Insurance implications of fracking
This report reviews the current insurance landscape in the event that large-scale hydraulic fracturing is rolled out across the UK. The report reviews the potential risks and associated perils which may arise from fracking activities and provides recommendations for the insurance industry.
Supply chain resilience starts with good data
Most supply chain disruption could be prevented with good use of data, says Adriano Lanzilotto of FM Global.
Video: What young people expect from insurance
Featuring a collection of interviews, this video highlights how young adults in the UK regard their online lives and how this impacts their preferences when it comes to purchasing insurance.
How can the insurance industry maximise marketing spend in a capital constrained era?
Insurance marketing professionals are under increasing pressure to attract new customers and retain existing customers. This article provides a summary of Post’s roundtable where experts discussed the barriers to achieving a single customer view and the opportunities to improve cross-selling.