Strategy
1184 whitepapers and resources
Strategy
Master insurance marketing under Consumer Duty
Consumer Duty has changed the insurance marketing landscape. The bar has been raised for how insurers engage with customers, measure success, and demonstrate value. This guide provides some top tips on how to maximise your marketing effectiveness while staying ahead of regulatory requirements.
GenAI everywhere: Transforming the insurance value chain
GenAI’s potential can only be fully realised when it’s implemented holistically across all insurance operations. This blog sheds light on Sapiens’ “GenAI Everywhere” approach which forms the backbone of our co-innovation strategy, where we work closely with insurers to implement AI solutions.
Why old tech brings new risks
Insurers relying on outdated systems often struggle to introduce innovative products. As a result, they risk losing market share to competitors that can swiftly deploy new offerings. This blog highlights why old tech brings new risks and the key benefits of modernising core systems.
In-depth guide: Understanding current trends in the property and casualty insurance industry
The P&C sector is being reshaped by powerful forces – from inflationary pressures and digital transformation to evolving customer expectations and climate-related events. This blog examines the pressing trends impacting the P&C insurance market and how insurers can adapt, innovate, and thrive.
Five key drivers shaping the insurance industry in 2025
The insurance industry is undergoing significant transformation in 2025, shaped by rapid technological innovations, shifting customer expectations, and increasingly complex risks. This content sheds light on five critical focus areas which many insurers are prioritising in order to thrive.
The future of PPC for insurance marketers
PPC is evolving for insurance marketers as AI boosts efficiency and ROI. But success depends on data quality, especially in relation to offline call conversions. This guide sheds light on how AI is reshaping PPC for insurance marketers and why call data holds the key to boosting conversions.
Women working in insurance earn 20% less than men
Insurance Post approached some of the biggest providers operating in the UK to get a snapshot of whether women workers are finally earning as much as their male counterparts and whether pay is equal in the insurance industry regardless of ethnicity. Read this article to find out more.
Weathering the cost of living crisis through insurance
With the increased cost of living a constant fixture of today’s news cycle, concerns abound about a possible looming recession. This podcast explores how tailored insurance policies to guarantee financial security can provide long-term peace of mind for consumers of all income levels.
Webinar: Unlocking the small business opportunity
The SME insurance market is moving online and digital first. What’s the next move for insurers to stay competitive? Watch this webinar to find out how insurers can exceed SME customer expectations, personalise at scale and succeed in a crowded market.
Barriers remain for neurodivergent people in insurance
This article explores how despite the progress in recent years, the insurance industry still has work to do to understand what neurodiverse people have to offer and the accommodations they need to thrive in the workplace.