Search results

The future of PPC for insurance marketers

PPC is evolving for insurance marketers as AI boosts efficiency and ROI. But success depends on data quality, especially in relation to offline call conversions. This guide sheds light on how AI is reshaping PPC for insurance marketers and why call data holds the key to boosting conversions.

Podcast: Access to affordable insurance cover

In this podcast, guests from the ABI, RSA and Flood Re discuss how insurers are tackling challenges associated with both increasing risks and soaring costs, and what this means for access to affordable insurance cover.

Women working in insurance earn 20% less than men

Insurance Post approached some of the biggest providers operating in the UK to get a snapshot of whether women workers are finally earning as much as their male counterparts and whether pay is equal in the insurance industry regardless of ethnicity. Read this article to find out more.

Weathering the cost of living crisis through insurance

With the increased cost of living a constant fixture of today’s news cycle, concerns abound about a possible looming recession. This podcast explores how tailored insurance policies to guarantee financial security can provide long-term peace of mind for consumers of all income levels.