Master insurance marketing under Consumer Duty

Consumer Duty has changed the insurance marketing landscape. The bar has been raised for how insurers engage with customers, measure success, and demonstrate value. This guide provides some top tips on how to maximise your marketing effectiveness while staying ahead of regulatory requirements.

GenAI everywhere: Transforming the insurance value chain

GenAI’s potential can only be fully realised when it’s implemented holistically across all insurance operations. This blog sheds light on Sapiens’ “GenAI Everywhere” approach which forms the backbone of our co-innovation strategy, where we work closely with insurers to implement AI solutions.