Salesforce
Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit www.salesforce.com/uk.
All content by Salesforce
Creating connected insurers
It is the age of the customer, and it is transforming every industry, including insurance. This e-book looks at how general insurance providers can create effortless digital experiences for all customers by focusing on six fundamental areas.
The trailblazer's guide to Financial Services Cloud
The financial services industry has an incredible opportunity to connect with customers like never before and Financial Services Cloud can help you get there. This whitepaper focuses on how businesses can seize the opportunity to create meaningful interactions that build customer trust and loyalty.
2019 Financial Marketing Trends
This annual report includes exclusive insights about the state of financial marketing today and where it may be tomorrow. More importantly, this research provides the foundation for financial marketers to embrace change, take risks and disrupt themselves.
Webinar: Insurance personalisation - Turning rhetoric into action
Personalisation has become one of the most frequently mentioned insurance ‘buzzwords’. Post in association with Salesforce recently hosted an interactive webinar to discuss whether the industry can match rhetoric with action by providing policyholders with a more personalised service.
Webinar: Personalisation or irrelevance - Why insurance companies need to match their customer’s raised expectations in the digital age
Customers in the digital age want to feel important and prized, not just numbers feeding their bottom line. But what does this mean for insurers? This webinar discusses whether personalisation is possible and indeed desirable in insurance, and how it might be adopted.
Five ways to connect more deeply with insurance policyholders
This whitepaper focuses on five ways insurers can connect more deeply with policyholders to encourage loyalty and spur long-term growth.
From insurance agent to trusted advisor: How to cultivate customer loyalty
This e-book explores how insurance companies can empower their agents to move beyond day-to-day tasks, develop lifelong customer relationships, and ultimately become trusted advisors.